June Lunch & Learn: Leanne Lowe CEO and Founder Empire Creative Marketing

Leanne Lowe, CEO and Owner of Empire Creative Marketing discussed choosing the right electronic media channels for your business at the HMC June Lunch and Learn. Leanne has more than twenty years in the marketing and media business;she built her agency, Empire Creative Marketing from the ground up. She currently employs a staff of ten and has two employees dedicated to social media. She has expanded into video production and offices in a large warehouse that also serves as a studio in League City.

Leanne’ presentation covered the various forms of social media, LinkedIn, Facebook, Snap Chat, Twitter, Instagram and more. She stressed the importance of learning your demographic and their psycho graphics such as personality, values, attitudes, interests and lifestyles. Your demographic is going to dictate your platform in many cases. She went through the simplest form of all the top various channels giving attendees a quick and easy reference guide.  We also covered content and frequency and how to schedule posts and include a call to action. HMC wants to thank Leanne Lowe for taking the time to education, motivate and share important information for building our businesses. Anyone interested in having a copy of her presentation can contact the Chamber office at info@houstonmetrocc.org